ACT Commodities
In my time at ACT commodities I joined a very young marketing team in the early stages of development. Me and the team would serve as gatekeepers to the global companies brand and ensure airtight consistency throughout.
During my first year we undertook the enormous and meticulous task of doing a full rebrand of the entire global company (Offices in Amsterdam, New York, Paris, Singapore and Shanghai). This was an excellent experience as we got to work and collaborate with a lot of exciting people and interesting companies. My role at ACT covered many areas within the marketing team. Such as graphic design of all branded materials, marketing materials (internal and external), social media, web design, icon sets, event collateral, data visualization, advertisements and all editorial designs. (www.actcommodities.com)
Brief / Challenge
ACT Commodities came to me with a clear need: to modernize their visual identity and strengthen their presence in the global carbon markets. Their existing assets felt disconnected and didn’t fully reflect their role as a serious, forward-thinking sustainability organisation — the challenge was to create a brand that was both credible and aspirational.
Role
I took on the role of lead designer at Érimón Studios, responsible for the full visual identity: logo, colour palette, typography, and brand guidelines. I also produced a suite of print and digital assets — pitch decks, report templates, and social media visuals — to help them launch the new brand smoothly.
Process
Research & Strategy: I started by mapping out ACT’s key audiences — sustainability officers, project developers, institutional investors — and did a deep dive into how their competitors position themselves visually.
Workshopping & Ideation: Through collaborative sketching sessions and mood-boarding, I developed multiple logo directions. Some leaned into the idea of cycles and connectivity, others explored more abstract, architectural forms.
Feedback & Refinement: After feedback from stakeholders, I refined the chosen concept into a clean, geometric mark that subtly evokes carbon flow and cyclical systems.
Design Application: I translated this identity into practical assets: professional templates for reports, presentation decks, and social-media graphics. Then, I documented everything in a brand-usage guide, so ACT’s team could apply the new identity consistently.
Solution / Outcome
The final brand identity feels bold and modern, yet grounded. The logo’s geometry conveys both movement and stability; the colour palette (deep greens, atmospheric blues) underscores sustainability and trust. The typography is clean and highly legible, whether in printed reports or on-screen decks. The brand guidelines I created give ACT a clear roadmap to apply their new visuals across all touchpoints. Since the launch, the rebrand has already been used in key investor-facing documents and internal marketing materials — giving ACT Commodities a more unified, confident visual voice.
Impact (Design-Led)
Within just a few months, ACT rolled out the new identity across their major channels. Key stakeholders commented on how much more coherent and professional their presentation materials now feel. The refreshed design has laid a strong foundation for future growth in a complex and rapidly evolving market.