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Anywhere365

I joined Anywhere365 as Senior Graphic Designer during a pivotal brand and marketing shift. My first major task was leading a comprehensive global rebrand.

Key initiatives included conducting brand workshops and developing a cohesive brand book, designing corporate Word and PowerPoint templates for consistency, and leading a full website redesign with a focus on UX/UI. I also created isometric illustrations for data visualization and led collaboration with external agencies to ensure brand alignment. My role extended to strategic input at the management level as well as coordinating efforts with external agencies to ensure alignment with brand goals.

Brief / Challenge

Anywhere365 is a rapidly growing SaaS company with over 290 employees worldwide. As the business scaled, its brand struggled to keep up. Visual assets were inconsistent, the website no longer reflected the product’s maturity, and design workflows were fragmented across freelancers and ad-hoc internal work. I was brought in to bring structure, leadership, and a unified visual direction.

The challenge was substantial: lead a full global rebrand — from identity and marketing materials to website, templates, and illustrations — while establishing long-term design practices that the organisation could rely on.


Role

As Senior Designer, I became the design lead responsible for driving visual clarity and brand consistency across the entire company. My role covered:

  • Leading the global rebrand and defining the new visual identity

  • Running brand workshops with leadership and product teams

  • Creating a comprehensive brand book and design system

  • Designing all corporate templates (Word, PowerPoint, internal docs)

  • Leading a complete website redesign with a UX/UI focus

  • Creating isometric illustrations for data visualisation and product storytelling

  • Coordinating with external agencies to ensure consistent execution

  • Contributing strategic input at management level on brand and marketing direction


Process

Brand Workshops & Strategy Alignment
To begin, I facilitated workshops with stakeholders across product, marketing, and leadership. These sessions uncovered core brand values, audience needs, and the gaps in existing communication. The output became the strategic foundation for the new identity.


Visual Identity & Design System
I developed a cohesive visual language: refined typography, a modernised colour palette, structured iconography, and an illustration style that communicates complex product concepts clearly. All of this was documented in a full brand book outlining usage, tone, layout rules, and design philosophy.


Corporate Templates & Internal Assets
One of the major needs was internal consistency. I designed robust Word and PowerPoint templates, ensuring teams across continents could present, report, and communicate with a unified voice.


Website Redesign (UX/UI)
I led a complete rebuild of the company’s website. This included refining architecture, creating user flows, designing high-fidelity layouts, and improving content structure so the site better reflected Anywhere365’s value proposition and enterprise credibility.


Illustration & Data Visualization
To help communicate complex workflows and product capabilities, I created a suite of isometric illustrations. These were used across the website, sales decks, and product documentation.


Cross-Team Collaboration
Because the company still partnered with agencies for campaigns and ads, I managed creative alignment across teams. My role involved reviewing work, providing guidance, and making sure all output adhered to the new brand standards.


Solution / Outcome

The rebrand unified Anywhere365’s entire visual ecosystem. The new identity feels modern, trustworthy, and aligned with the company’s enterprise audience. The website is clearer, more intuitive, and structured around meaningful user journeys. Internal teams now have templates and tools that support consistency rather than undermine it.


Illustrations and data visualisation assets give the company a stronger storytelling language, helping explain technical features in a human, accessible way.


Impact (Design-Led)

  • The company shifted from fragmented visual output to a unified global brand identity.

  • Internal teams gained clarity and consistency through structured templates and guidelines.

  • The redesigned website better communicates the product and supports improved customer journeys.

  • Cross-department and cross-agency collaboration became smoother thanks to the centralised brand system.

  • The brand book and design framework established long-term stability for future campaigns, product launches, and marketing initiatives.

  • Leadership noted a significant improvement in professionalism, quality, and alignment across all visual communication.


Lessons Learned & Best Practices

  • Strong brands start with shared understanding: Workshops upfront created alignment and made the rebrand more purposeful.

  • Documentation is power: A thorough brand book ensures consistency long after the initial rollout.

  • Internal assets matter just as much as external ones: Templates unified communication across hundreds of employees.

  • Illustration can clarify complexity: Isometric visuals made technical features easier to grasp.

  • Collaboration drives quality: Working closely with agencies and internal teams ensured the brand was executed consistently everywhere.

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