BOOM Factory

Brief / Challenge

Boom Factory is a company that helps businesses curate, control, and amplify their social media presence in order to boost marketing and sales. When they came to me, their brand was under-defined and lacking cohesion: the logo, stationary, and visual identity needed to reflect both their creative energy and professional service. We went through multiple iterations to strike that balance — the challenge was to build a visual identity that felt bold, modern, and flexible enough to work across social media, advertising, and business communications.

Role

As the lead designer at Érimón Studios, I was responsible for:

• Developing the brand identity (logo, colour palette, visual style)

• Designing print stationary (business cards, letterheads)

• Creating advertising visuals (social ads, campaign graphics)

• Ensuring cohesion across all brand touchpoints

Process

1. Discovery & Brand Exploration
   I conducted creative sessions with the Boom Factory team to align on their values, voice, and audience: businesses that need both strategy and creative muscle.
   We looked at competitive brands in the marketing and social media space, identifying where Boom Factory could feel both trustworthy and imaginative.

2. Logo Iteration & Refinement
   We explored a variety of logo directions: clean typographic marks, symbol + type combinations, and more abstract icons.
   After multiple rounds of feedback and refinement, we arrived at a logo that feels both strong and flexible: a bold wordmark paired with a subtle graphic element that speaks to growth and amplification.

3. Colour Palette & Visual Language
   I selected a color palette that feels energetic and dependable — bright accent hues mixed with grounding neutrals so the brand can feel creative without being messy.
   I also established supporting visual elements: graphical motifs and iconography that echo the idea of “boosting,” “network,” and “growth.”

4. Advertising Design
   I designed a series of advertising templates (for social media, digital campaigns, banners) using the new visual identity. These designs highlight Boom Factory’s core services while keeping a consistent brand look.
   Each ad variation adheres to the colour system and visual motifs, giving the brand cohesion while allowing for campaign-specific creativity.

5. Stationery & Collateral
   For business cards and letterheads, I developed designs that feel professional but not corporate — leveraging the logo, colour palette, and graphic marks to make each piece feel part of the same visual family.
   I made sure print materials were practical, using layouts that work for real-world usage but still carry the brand’s energetic spirit.

6. Feedback & Finalisation
   Through iterative review sessions with the Boom Factory team, we refined the visual identity until both sides were satisfied.
   I delivered a brand guideline (or at least a style summary) to help them apply the identity across future marketing, digital, and print needs.

Solution / Outcome

The final visual identity for Boom Factory is bold, modern, and dynamic. The logo combines a strong, confident wordmark with a subtle graphic element that suggests amplification and connection. The colour palette balances high-energy accents with neutral tones, making the brand adaptable for both creative ads and corporate communications.

Advertising and collateral are consistent and scalable — the visual system supports a wide range of campaign needs, while stationery gives the brand a grounded, professional presence. Boom Factory now has a visual identity that feels as strategic and powerful as their marketing offering.

Impact (Design-Led)

• The refreshed brand identity gave Boom Factory a clearer, more compelling voice in a crowded social-media-marketing space.

• Their marketing materials (ads, social graphics) now feel unified, which strengthens recognition and trust with their audience.

• Internal and external communication (via stationery and collateral) look more professional, supporting their positioning as a trusted partner.

• The identity system is flexible enough to grow with them — as they scale, they can run new campaigns, extend their service offering, and maintain consistent branding.

Lessons Learned & Best Practices

• Iteration pays off: Going through many logo concepts helped us land on a design that truly reflected the brand’s dual nature: creative but strategic.

• Balance is key: A colour system that’s energetic but grounded allows versatility across marketing and business touchpoints.

• Design for real-world use: Advertising templates and stationery should feel distinct but still part of a cohesive brand system.

• Clear guidelines matter: A brand identity only works if future applications follow the same visual logic — guidelines or style notes are essential.

• Collaboration ensures alignment: Regular feedback loops with Boom Factory’s team kept the design grounded in their vision while pushing creative boundaries.