Coniglietto Gelato

I was tasked with designing a logo and brand language for an ice cream shop owned by an Italian couple called Coniglietto Gelato. ‘Rabbit’ and ‘Ice Cream’. Perfect. I knew exactly what to do.

With support and approval from the client we developed the logo based around a cute bunny. The fun part was trying to incorporate the ice cream. After many sketches and a few brainstorming meetings we worked our way to the final version you see here. I knew early on that I wanted the logo mark to be simple, modern and with strong, thick lines. Also, it was vital that it be cute. We wanted a distinct range of defining colours that would be used to separate not only the materials and marketing campaigns, but to separate flavours and types of ice cream.