Milo health snacks

With this brand, I wanted it to appeal to everybody. It can exist in both the elegant and classy world as well as the cute and simple world.

I wanted adults and kids alike to have their interests peaked by a simple design that appeals to everybody. The logo was created with a big hand drawn type created using a tablet. And cute little hand drawn icons of the nuts and berries really bring the brand forward to a modern design language. Minimalism also plays a part in the branding. The billboard posters in particular shows this. It uses very little of the provided space to say what it needs to say.

Milo has proudly been selected by DESIGNRUSH to be featured among The Best Retail Packaging Designs by DesignRush.